While leading the redesign for Epiq's corporate restructuring website, my product development squad was faced with the perception that the website (service line) couldn’t become a revenue-generating product. However, our Google Analytics data told a different story. Therefore, I partnered with my Product Manager and Business Analyst to develop a design strategy to monetize it. First I developed an account signup flow, then I designed a user flow that would move docket downloads behind the log-in to encourage sign-ups. Finally, I designed a personalized dashboard experience for account users so they would have a reason to upgrade to a premium paid account. The implemented design strategy resulted in an expanded user base with a subscription experience for non-clients, repeat traffic through our new docket alerts feature, and most importantly, it demonstrated a path to monetization for the website.
Note: The implementation of the strategy was halted due to a company acquisition that shifted priorities and resources away from the corporate restructuring business.
TL;DR
Too, long; didn’t read
Overview
Client
Epiq is a global technology services provider for the legal industry. Epiq develops B2B SaaS Enterprise applications to streamline case administration and business operations for corporate clients, law firms, and governments. Epiq has grown through acquisitions over the years and has a portfolio of about 12-15 products spanning eDiscovery, class action, mass tor, court reporting, regulatory and compliance, restructuring, and bankruptcy matters.
MY Role
Design strategy
Design execution - user flows, mockups, prototypes, design specifications, pairing with Engineering on implementation
collaborators
Product Manager, Business Analyst, Sr. Software Engineer, Executive Stakeholders (informed)
Skills
Design Strategy, Product Strategy User Flows, User Personas, Leveraging Data, Concepting, Story-telling, Figma, Prototyping, Cross-functional collaboration
about the website
The Epiq Chapter 11 website serves corporate clients who are undergoing restructuring (bankruptcy). Companies undergoing restructuring are legally required to make information about their bankruptcy case publicly available to anyone who may have a claim against them. The website provides access to claims, dockets, and key documents for all of the Chapter 11 cases so interested parties can stay informed on important case events.
PROJECT Tasks
Develop a self-sign-up experience for the general public.
Create “freemium” bait by moving the most popular actions. to behind sign-up
Design a personalized tiered experience.
Timeline
3 months
The Before
It all started when…
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